Steve Jobs died on October 5, 2011.
On that day, a little something inside me died too.
That little something? It was the last of my belief that magic existed.
There’s been so much said about Jobs since he passed away, so I’ll spare you the details of my thoughts regarding his role as product and industry innovator. That’s established.
What I will share is my conviction that I’ll miss him most during Apple product announcements. Jobs was a master of showmanship, a wonderful presenter, and his show-stopping proclamation of “One more thing…” was the veritable rabbit in Apple’s hat.
Out of nowhere, life-changing products would appear. The first iPod from a pants pocket. The MacBook Air from a manila envelope. Places we all knew technology didn’t occupy, us civilians used to the blocky beige boxes sitting in our home offices.
The first time I saw an iPhone commercial was at the Rutgers University Bookstore, my part-time job in the summer of 2007. A couple of TV’s were mounted from the ceiling, offering background noise and news to us workers.
I stopped in front of a TV, mouth agape.
“Whoa….” That was all I could say.
Here it is, for your viewing pleasure:
I think I may have gotten goosebumps, too.
It was the first time I had seen anything so completely new and out of the ordinary. Not even the Nintendo and Playstation my brother and I had as kids compared to this feeling— wonderment. In the palm of your hand, no less!
Today, as I’m sure we all know, Apple announced the new iPad (it’s just iPad now, not iPad 3, or HD, or any kind of suffix.) As he has before, CEO Tim Cook presided over today’s announcement. If you’ve got an hour or so to kill, you can watch today’s keynote here.
And Cook does a fine job presenting, speaking clearly, showing energy, even cracking jokes here and there.
But today’s presentation was nothing like the one Steve Jobs made on January 9, 2007:
The whimsy of it (skip to 03:15 for a visual gag of what iPhone could look like), the energy of the audience, and the lead-up to iPhone’s unveiling are amazing effective. Of course, the presence of The Man Himself adds an extra layer of electricity. I still feel excited watching this keynote.
But today’s? I was almost bored. The rumor cycle surrounding Apple product announcements is 95% accurate. I already knew the new iPad would have a retina display, and that 3G models would have 4G LTE capability. I tuned into the Gizmodo liveblog solely to get the news, and to avoid the fever pitch of Twitter. Which means…
I tuned into the liveblog as the easiest method of ignoring today’s keynote.
Do I want the new iPad? Of course. Apple is genius at creating consumer desire.
But am I wowed by it? Not really. There aren’t any huge or innovative improvements in this iteration, just a nicer display and faster data via telecom.
During today’s keynote, I had to force myself to focus. A nap was what I really wanted.
I’m sorry, Steve. It wasn’t always this way.
What did you think of today’s Apple product announcement? Will you purchase the new iPad or new Apple TV? Leave your thoughts in the comments!










